The Power of Digital
Consulting firms across the union-avoidance industry have utilized nearly identical communication techniques for decades. These techniques include multiple educational sessions with employees and leadership over several weeks, flyers disseminated to employees and supervisors, postings around the facility, and mailings to employees’ homes. These communication techniques have been successful in educating employees about the realities of joining a union. Over the course of a campaign, employees learn the facts and in most instances determine that a union is not in their best interest.
These methods have effectively educated a generation of employees accustomed to receiving their information through paper communication. Unfortunately, in recent years these strategies have become less effective as a younger generation of employees have entered the workforce. These employees get most, if not all, of their information digitally, in short information bursts through their phone or computer. Sitting through long presentations or reading dense flyers is less effective with these employees.
When communicating to employees today, employers must utilize a combination of approaches to reach employees in a manner that matches where they are accustomed to getting their information. Diverse Workforce Consultants (“DWC”) is a multi-generational labor management firm that was founded to address the needs of a diversified workforce, particularly younger employees. DWC is effective in ensuring that our clients use the most effective communication strategy to reach all segments of their workforce.
Unions are ahead of most employers in adapting their communication strategies to a younger workforce and have been utilizing social media and digital campaigns to reach these employees for a few years now. In order to be successful, it is imperative for employers attempting to remain union-free to adapt and match the unions’ digital transition.
DWC is the first firm to make full use of digital media to reach your new workforce. We can help employers close the gap on the unions’ digital strategies. While still incorporating traditional campaign methods, we also integrate data driven digital and social media strategies to deliver messaging to employees. DWC reaches employees of all generations using the ways that they best receive information.
No other firm in the industry can reach your employees where they are as effectively as DWC can. If you want to learn more about what we offer, visit our website at diverseworkforceconsultants.com or call (813) 501-2136 to arrange a meeting to discuss your situation and talk about how DWC can help you develop an effective communication strategy for your employees.